This award recognises a campaign that has championed the use of virtual reality through desktop and mobile VR. The winner of this category will present a VR campaign/event that is immersive, impactful, memorable and novel, one that has made a deep and more meaningful connection with the audience, and puts them at the heart of the action.
This award recognises the use of software platforms and technologies designed to more effectively market on multiple channels online (such as email, social media, websites, etc.), and automate repetitive tasks. A good marketing automation campaign is one that manages to attract new subscribers, increase product usage, gather product feedback and nuture leads.
This award recognises content, navigation, functionality and design that meet the highest standards, and fit perfectly into the organisation's communications goals. Criteria for a good website include good website accessibility, loading speed, readabilty, SEO friendliness and mobile friendliness.